Google is making a fresh investment of more than $1 billion into OpenAI rival Anthropic, boosting its position in the start-up as Silicon Valley titans rush to develop cutting-edge artificial intelligence systems.
The Alphabet-owned search behemoth had already committed about $2 billion to Anthropic and was now increasing its stake in the group, according to four people with knowledge of the situation.
Anthropic, best known for its Claude family of AI models, is one of the leading start-ups in the new wave of generative AI companies building tools to generate text, images, and code in response to user prompts.
Google invented the technology on which models such as Claude and OpenAI’s GPT4 are built, but it has lagged behind in the race to commercialize the powerful technology. The Anthropic investment is part of the Silicon Valley company’s efforts to diversify its AI business and take on deep-pocketed competitors, including Microsoft, Meta, and Amazon.
Anthropic was also on the cusp of securing a further $2 billion from Silicon Valley venture capital investors, led by Lightspeed Venture Partners, in a separate deal expected to triple the start-up’s valuation to about $60 billion, according to several people with direct knowledge of the deal.
The start-up is in a fierce competition with rivals OpenAI and Elon Musk’s xAI, both of which raised more than $10 billion last year, as well as Facebook parent Meta and Microsoft.
The new tranche of money from Google into Anthropic adds to a total investment of $8 billion from Amazon, the ecommerce group’s largest-ever venture investment, announced over the past 18 months. Amazon is also working to embed the Claude models into the next-generation version of its Alexa speaker.