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venturebeat
Americans can’t spot a deepfake, and that’s a business crisis, not just a consumer problem
Presented by Veriff Americans can’t reliably distinguish real from AI-generated content, and that’s not just a media literacy problem; it’s a direct threat to how businesses verify identity online.New research finds that while many people are aware of deepfakes, their ability to distinguish them from reality is barely better than a coin flip. A 2026 survey conducted by Veriff and Kantar amon [...]
