Finding a balance between marketing and financial performance typically boosts a brand’s value, according to brand valuation consultancy Brand Finance — but in 2025, that value lies in whether a company can strengthen its brand while expanding globally.Read more... [...]
The Entertainment Software Association is making a fresh attempt to launch a gaming event. The new project is called iicon, or the "interactive innovation conference." It's not as catchy a name as E3, and sadly for the average gaming fan, it's probably not an event they'll care about as much as E3.<br /> On the positive side, most of the big businesses in games that [...]