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Meta is expanding ads to all users globally
Threads has grown enough for Meta to fully integrate it into its advertising machine. On Wednesday, the company said that, with the platform now hosting 400 million monthly active users, ads are expanding globally to all users. The inevitable move follows a test in 30 countries early last year.Ads on Threads are powered by Meta's AI-powered advertising system. They'll use the "same [...]
A Facebook test makes link-sharing a paid feature for creators
Creators and publishers have long worried about Meta's ability to throttle links to outside content. Now, the company is testing out a new scheme that effectively puts link-sharing behind a paywall for creators on Facebook.Under the test, a Meta Verified subscription will determine how many links a creator can share another profile per month. According to a screenshot shared by social meda co [...]
