2025-09-29
OpenAI debuts new ChatGPT 'buy' button and open source Agentic Commerce Protocol
The next time you order something online, it may be through ChatGPT — at least if OpenAI and online payments provider Stripe have anything to say about it.
The two companies today announced a new feature for the world's most popular dedicated chatbot (with 700 million weekly active users globally): Instant Checkout.
The feature allows U.S. ChatGPT users in the free, Plus, and Pro subscription tiers to purchase items directly through the familiar chat interface — provided they are logged in with their accounts and usernames.
When a user asks a shopping question, such as “best running shoes under $100” or “gifts for a ceramics lover,” ChatGPT will return relevant products from across the web.
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