From human clicks to machine intent: Preparing the web for agentic AI
For three decades, the web has been designed with one audience in mind: People. Pages are optimized for human eyes, clicks and intuition. But as AI-driven agents begin to browse on our behalf, the human-first assumptions built into the internet are being exposed as fragile.The rise of agentic browsing — where a browser doesn’t just show pages but takes action — marks the beginning of this shift. Tools like Perplexity’s Comet and Anthropic’s Claude browser plugin already attempt to execute user intent, from summarizing content to booking services. Yet, my own experiments make it clear: Today’s web is not ready. The architecture that works so well for people is a poor fit for machines, and until that changes, agentic browsing will remain both promising and precarious.When hidden [...]
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