Horror entertainment specialist Blumhouse is running special screenings of its movie M3GAN where audiences will be encouraged to use their smartphones. Yes, flying in the face of all the warnings and announcements to not interrupt the experience for other viewers, Blumhouse is partnering with Meta to deliver special content during screenings of M3GAN. During these one-night engagements, viewers can use Meta's Movie Mate service to access second screen content, such as a chatbot version of the M3GAN doll, film trivia and behind-the-scenes details. Blumhouse movies Annabelle and Ma are also getting one-night engagements this spring, but those seem to be standard showings where people will get annoyed if you bust out your phone.<br /> To take advantage of this tie-in, theater-goers [...]
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