2025-10-13
This new AI technique creates ‘digital twin’ consumers, and it could kill the traditional survey industry
A new research paper quietly published last week outlines a breakthrough method that allows large language models (LLMs) to simulate human consumer behavior with startling accuracy, a development that could reshape the multi-billion-dollar market research industry. The technique promises to create armies of synthetic consumers who can provide not just realistic product ratings, but also the qualitative reasoning behind them, at a scale and speed currently unattainable.
For years, companies have sought to use AI for market research, but have been stymied by a fundamental flaw: when asked to provide a numerical rating on a scale of 1 to 5, LLMs produce unr [...]
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2025-08-13
Norton VPN review: A VPN that fails to meet Norton's standards
One thing I need to make clear right from the start: this is a review of Norton VPN (formerly Norton Secure VPN, and briefly Norton Ultra VPN) as a standalone app, not of the VPN feature in the Norton [...]
2025-10-16
Amazon and Chobani adopt Strella's AI interviews for customer research as fast-growing startup raises $14M
One year after emerging from stealth, Strella has raised $14 million in Series A funding to expand its AI-powered customer research platform, the company announced Thursday. The round, led by Bessemer [...]
2025-11-04
98% of market researchers use AI daily, but 4 in 10 say it makes errors — revealing a major trust problem
Market researchers have embraced artificial intelligence at a staggering pace, with 98% of professionals now incorporating AI tools into their work and 72% using them daily or more frequently, accordi [...]
2025-10-01
GitHub leads the enterprise, Claude leads the pack—Cursor’s speed can’t close
In the race to deploy generative AI for coding, the fastest tools are not winning enterprise deals. A new VentureBeat analysis, combining a comprehensive survey of 86 engineering teams with our own ha [...]
2025-12-02
Ascentra Labs raises $2 million to help consultants use AI instead of all-night Excel marathons
While artificial intelligence has stormed into law firms and accounting practices with billion-dollar startups like Harvey leading the charge, the global consulting industry—a $250 billion behemothâ [...]
2025-10-22
Private Internet Access VPN review: Both more and less than a budget VPN
I came into this review thinking of Private Internet Access (PIA) as one of the better VPNs. It's in the Kape Technologies portfolio, along with the top-tier ExpressVPN and the generally reliable [...]
2025-10-15
Dfinity launches Caffeine, an AI platform that builds production apps from natural language prompts
The Dfinity Foundation on Wednesday released Caffeine, an artificial intelligence platform that allows users to build and deploy web applications through natural language conversation alone, bypassing [...]