2025-09-05
OnePlus and Hasselblad are ending their five-year partnership
OnePlus and Hasselblad are ending their five-year partnership, according to an official blog post. The smartphone maker has started developing its own camera system, which it has dubbed the DetailMax Engine.
There was no reason given for the split, though OnePlus heaped praise on Hasselblad in that blog post. It lauded the camera maker's "obsession with precision and detail" and opined about "nights in the lab chasing the perfect balance of light and shadow." The company also said that "Hasselblad’s refined aesthetic sense is now part of our imaging DNA, woven into every future OnePlus camera."
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