Atlassian: Research shows organizations should approach AI at the team level, not the individual level, to achieve true ROI

Presented by Atlassian Most companies are approaching AI adoption backwards by optimizing how individuals use AI instead of how teams work together, said Dr. Molly Sands, head of the Teamwork Lab at Atlassian, during a fireside chat with VentureBeat senior technology contributor Sam Witteveen at VB Transform 2026.Sands leads a team of behavioral scientists and psychologists who study how AI is reshaping the way people work together, using those findings to help organizations redesign how work gets done."We don't just study it, we also actively go in and change it," she explained. Her teams teach new ways of working and remap how work flows across companies, a challenge that many organizations are still struggling with, she said.Why AI speed isn’t translating into ROIAtlass [...]