Why the GTM playbook stopped working.
The old SaaS GTM playbook is getting expensive and invisible. Three startups stopped optimising it and started building things buyers actually wanted. The go-to-market playbook didn’t stop working because it was wrong. It stopped working because it was right, and then everyone started running it at the same time. Every SaaS company is running some […]<br /> This story continues at The Next Web [...]
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