Uber will start selling trip and takeout data to marketers
Uber will begin selling customer data to marketers, according to a report by Business Insider. The company's ad division just launched a new insights platform called Uber Intelligence that's tasked with hoovering up and selling trip and delivery data.<br /> The data will technically be anonymous, via the use of a platform called LiveRamp. This will "let advertisers securely combine their customer data with Uber's to help surface insights about their audiences, based on what they eat and where they travel."<br /> Basically, it'll provide a broad view of local consumer trends based on collected data. Uber gives an example of a hotel brand using the technology to identify which restaurants or venues to partner with according to rideshare information.& [...]
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Uber will let marketers target ads based on users' trip and takeout data
Uber will begin offering customer data to marketers through a new insights platform called Uber Intelligence. The data will technically be anonymous, via the use of a platform called LiveRamp. This wi [...]
The DOJ sues Uber (again) for allegedly discriminating against people with disabilities
The US Department of Justice sued Uber on Thursday over disability discrimination… again. The lawsuit claims the company and its drivers "routinely refuse to serve individuals with disabilities [...]
Uber ordered to pay $8.5 million to passenger who accused a driver of rape
Uber must pay a passenger who accused one of its drivers of rape $8.5 million, a federal jury in Phoenix has ordered. The jury found Uber liable for its driver’s misconduct, determining that the dri [...]
Uber and WeRide's Abu Dhabi robotaxi service is now fully driverless
After announcing its robotaxi service in Abu Dhabi last year, Uber and WeRide are finally deploying fully autonomous vehicles in in the city, Uber announced. If you request an UberX or Uber Comfort ve [...]
