2025-12-08
Uber will start selling trip and takeout data to marketers
Uber will begin selling customer data to marketers, according to a report by Business Insider. The company's ad division just launched a new insights platform called Uber Intelligence that's tasked with hoovering up and selling trip and delivery data.
The data will technically be anonymous, via the use of a platform called LiveRamp. This will "let advertisers securely combine their customer data with Uber's to help surface insights about their audiences, based on what they eat and where they travel."
Basically, it'll provide a broad view of local c [...]
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2025-12-08
Uber will let marketers target ads based on users' trip and takeout data
Uber will begin offering customer data to marketers through a new insights platform called Uber Intelligence. The data will technically be anonymous, via the use of a platform called LiveRamp. This wi [...]
2025-09-11
The DOJ sues Uber (again) for allegedly discriminating against people with disabilities
The US Department of Justice sued Uber on Thursday over disability discrimination… again. The lawsuit claims the company and its drivers "routinely refuse to serve individuals with disabilities [...]
2025-11-26
Uber and WeRide's Abu Dhabi robotaxi service is now fully driverless
After announcing its robotaxi service in Abu Dhabi last year, Uber and WeRide are finally deploying fully autonomous vehicles in in the city, Uber announced. If you request an UberX or Uber Comfort ve [...]
2025-05-14
Uber introduces Route Share, a rush hour version of Pool
Uber is introducing a few new options for riders that it claims will save you money. These choices include Route Share, which can only be described as if Uber Pool and buses had a love child (though U [...]
2025-11-13
Uber's 'Send a Ride' feature makes it easier to pay someone else's fare
In anticipation of what's expected to be a more hectic than usual season of holiday travel, Uber is adding a collection of new gifting and ridesharing features to its app. The most convenient of [...]
2025-10-29
Uber and Lucid's robotaxis will debut in the Bay Area in 2026
Uber's robotaxi service with EV maker Lucid and self-driving car company Nuro is officially coming to the Bay Area in 2026. The ride-hailing service previously announced plans to deploy at least [...]
2025-02-03
Uber wants to make rides easier for people with service animals
Uber rolled out a new set of features on Monday that could remove some friction for people with service animals. The company now lets handlers automatically notify drivers that they ride with a servic [...]