Data from Estonia’s Odience shows niche creator communities are outselling mass reach
The internet fractured one giant audience into thousands of tight-knit communities, and the brands paying attention are following the trust, not the follower count. Having run performance-based influencer marketing campaigns across more than 2,000 brand partnerships, Tallinn-based Odience has started to notice some patterns. One of them, harder to ignore than the rest, is that creators driving […]<br /> This story continues at The Next Web [...]
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Apple Creator Studio is now available for $13 per month: What's included and what it means for creators
Services have been a huge part of Apple’s business for the past several years — to the tune of tens of billions of dollars in revenue last year alone. Now, with the new Apple Creator Studio bundle [...]
Apple Creator Studio is now available: What's included, how much it costs and what it means for creators
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Estonia is the rare EU country opposing bans on children’s social media use
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