ASUS ROG Xbox Ally X review: An extra life for Xbox

Xbox is at a crossroads. While the PlayStation 5 and Switch 2 continue to gain popularity, multiple price hikes for the Xbox Series S and X have killed their momentum. And with several big box retailers like Costco deciding to drop Microsoft’s console from their shelves, the current-gen Xbox may be dead in the water. So what should the company do? <br /> Microsoft’s most straightforward option would be to simply punt the end of the Xbox's lifecycle, regroup and come back strong with a brand new console in a year or two. On the flipside, the company could follow in Sega's footsteps after the untimely demise of the Dreamcast and become a cross-platform game publisher with a large stable of first-party studios. However, there's a third route that could fill the gap be [...]