2024-12-20
One smart ring to rule them all? Finnish startup Oura raises $200M
Finnish startup Oura has closed its Series D funding round at $200mn, bringing the smart ring maker’s valuation to a cosy $5.2bn. Oura’s smart ring uses 20 biometric markers to track sleep, physical activity, and stress resilience. The device displays this data on an app that gives you a personalised “readiness” score. We tested the wearable earlier this year and were genuinely impressed. Founded in 2013, Oura secured its first funding on Kickstarter, the crowdfunding site, in 2016. Counting this new tranche of capital, the tech s [...]
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2025-10-01
Oura Ring 4 gets new ceramic options and a charging case
Oura’s fourth-generation smart ring has been on the market for around a year, but the company is still looking to broaden its appeal. Today, Oura is launching a version of the Ring 4 clad in Zirconi [...]
2025-12-15
In 2025, tech giants decided smart glasses are the next big thing
There's a growing sentiment that gadgets have gotten boring. And while I don't fully agree, I understand why people might feel that way. Just think about some of the novel device types that [...]
2025-11-23
Oura Black Friday deals: Get up to 30 percent off smart rings right now
Smart rings are becoming more ubiquitous and a more subtle way to track your everyday activity than fitness trackers or smartwatches. For Black Friday, you can save on Oura ring models. Arguably the m [...]
2025-11-27
Oura Black Friday deals: Smart rings are up to 30 percent off right now
Smart rings are becoming more ubiquitous and a more subtle way to track your everyday activity than fitness trackers or smartwatches. For Black Friday, you can save on Oura ring models. Arguably the m [...]
2025-11-21
Oura smart rings are up to 30 percent off for Black Friday
Oura is hosting a Black Friday sale on many of its more popular smart rings. Perhaps the most notable deal is for the Oura Ring 4, which is down to $249. This is a discount of 29 percent, as it typica [...]
2025-11-25
Oura smart rings are on sale for up to 30 percent off this Black Friday
Oura is hosting a Black Friday sale on many of its more popular smart rings. Perhaps the most notable deal is for the Oura Ring 4, which is down to $249. This is a discount of 29 percent, as it typica [...]