2025-05-20
Google's AI Mode lets you virtually try clothes on by uploading a single photo
As part of its announcements for I/O 2025 today, Google shared details on some new features that would make shopping in AI Mode more novel. It's describing the three new tools as being part of its new shopping experience in AI Mode, and they cover the discovery, trying on and checkout parts of the process. These will be available "in the coming months" for online shoppers in the US.
The first update is when you're looking for a specific thing to buy. The examples Google shared were searches for travel bags or a rug that matches the other furniture in a room. By combining Gemini's reasoning capabilities with its shopping graph database of products, Google AI will determine from your query that you'd like lots of pictures to look at and pull up a new image-laden panel.
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