Facebook is once again rebranding the "video" section of its app. This time, the tab formerly known as "video," which was also once called "watch," will become "reels." The change comes as the company says that all video on the social network will now fall under the umbrella of "reels" regardless of how long the clip is or how it was shot.<br /> According to Meta, the change will make things simpler for users and creators sharing video clips on the platform. Previously, users had to decide whether they wanted a given video to be a "reel," shorter clips that are recommended throughout the Facebook app, or a "video," which also included live and longer-form content, as well as video posts intended only for friends. N [...]
Some of the most successful creators on Facebook aren't names you'd ever recognize. In fact, many of their pages don't have a face or recognizable persona attached. Instead, they run pa [...]
Stop me if you've heard this before: Meta has a new program to lure top creator talent to Facebook and it comes with hefty bonus payments. The company is launching a new initiative aimed at popul [...]
Meta is rolling out some serious changes to Facebook Reels to make the experience more like Instagram Reels. First of all, the Reels will now be accompanied by friend bubbles. This shows users which p [...]
Somewhere along its never-ending quest to increase engagement, Meta realized that giving Facebook users more of what they want would make it more likely that they'll stick around. The company has [...]
A report from The Washington Post details allegations made by whistleblower Sarah Wynn-Williams about Facebook in a 78-page complaint filed last April with the SEC, including that the company built a [...]