Digital advertising is entering another structural shift. For years, the industry has been organized around webpages, search queries, social feeds, mobile apps, and increasingly connected television. Now, as consumers move from clicking through interfaces to interacting directly with AI systems, the advertising model is beginning to follow them. That shift is reflected in the latest […]<br /> This story continues at The Next Web [...]
Google made its final arguments in a longstanding case against the US Department of Justice on whether it has to split up its ad tech practices. However, the judge presiding over the case may be looki [...]
Coordinated network of WordPress hackers and adtech firms found using fake ads and push alerts to spread malware to millions of unsuspecting users. [...]
The Belgian Court of Appeal ruled today that the Transparency and Consent Framework (TCF) currently used as the foundation for most online advertising is illegal in the EU. This decision upholds the f [...]
Three high-profile executives are walking away from OpenAI. The departures come as the company restructures and doubles down on coding and enterprise customers.<br /> The article OpenAI loses th [...]
If your business depends on people clicking through to web pages, the last two years have been brutal. Pew Research Center tracked the browsing behavior of 900 U.S. adults and found that when Google s [...]