Matthew McConaughey fights unauthorized AI likenesses by trademarking himself

Matthew McConaughey filed trademark applications to prevent his likeness from being used by AI companies without permission, and the US Patent and Trademark Office has approved eight so far. According to the Wall Street Journal, the trademarks were for video and audio clips featuring the actor staring, smiling and talking. One was for a video of him standing on a porch, while another was for an audio recording of him saying “alright, alright, alright,” his signature catchphrase from the movie Dazed and Confused.Under the law, it’s already prohibited for companies to steal someone’s likeness to sell products. However, McConaughey is taking a proactive approach due to the nebulous rules around the use of someone’s likeness for artificial intelligence and what’s considered commerc [...]