Why CMOs need a new operating system for accountability
Marketing leaders have never had access to more data, yet proving the business impact of advertising has become increasingly difficult. As budgets face greater scrutiny and finance teams demand clearer evidence of return on investment, many chief marketing officers are discovering that traditional performance metrics no longer satisfy the questions being asked in the boardroom. Tal […]<br /> This story continues at The Next Web [...]
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The Control Gap: Enterprise AI organizations have an ownership problem, not a technology problem — and most are governing it by hand
AI portfolios are expanding far faster than the ability to govern them across enterprises. Most organizations run a contested field of platforms, each claiming to be the “primary” AI layer; few co [...]
'GenAI is no longer a future consideration' - marketing teams ecstatic about AI as a paltry 7% of CMOs in a research say they don't see an ROI
GenAI adoption soaring, with 93% of CMOs reporting ROI while skepticism lingers over sustainability and ethical integration. [...]
The AI governance mirage: Why 72% of enterprises don’t have the control and security they think they do
Decision makers at 72% of organizations claim to have two or more AI platforms that they identify as their "primary" layer, according to a survey of 40 enterprise companies conducted by Vent [...]
Microsoft launches MXC, an OS-level sandbox for AI agents, with OpenAI and Nvidia already on board
For the past two years, the technology industry has raced to make AI agents more capable — teaching them to write code, navigate software interfaces, manage files, and orchestrate multi-step workflo [...]