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Destination

2025-10-29

Threads reaches 150 million daily users and is ramping up ads

Threads has grown to 150 million daily active users. Mark Zuckerberg shared the latest milestone for the company's text-based app during Meta's third-quarter earnings call. The company previously reported in August that Threads had reached more than 400 million monthly users.

Zuckerberg, who has mused that Threads could become Meta's next billion-person app, said that it was "on track to become the leader in its category." He also said that time spent in the app had increased by 10 percent, which he credited to improvements to the company's AI recommendation systems. 

On Wednesday, Instagram chief Adam Mo [...]

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Destination

2025-07-14

Threads users still barely click links

Two years in, Threads is starting to look more and more like the most viable challenger to X. It passed 350 million monthly users earlier this year and Mark Zuckerberg has predicted it could be Meta&# [...]

Match Score: 316.85

Destination

2024-12-31

Bluesky and Threads showed us very different visions for a post-X future

There’s no longer any question that Threads and Bluesky have created the most viable alternatives to the platform once known as Twitter. But while the two services may share some of the same goals, [...]

Match Score: 220.24

Destination

2025-01-30

Threads is getting a dedicated media tab and photo tagging

Meta’s Threads app is getting some new Instagram-like features. According to Instagram head Adam Mosseri, Threads is adding a dedicated media tab which highlights users’ posts with photos and vide [...]

Match Score: 148.99

Destination

2025-05-15

Threads is finally embracing links

If you're active on Threads, you've probably noticed that posts with links don't do very well with the app's recommendation algorithm. This is especially noticeable if you're [...]

Match Score: 134.08

Destination

2025-01-24

Meta begins a ‘small test’ of ads on Threads

In its year-and-a-half of existence, one of the things that’s set Threads apart from Meta’s other apps is that the service has been entirely free of the advertising that fills up just about every [...]

Match Score: 132.75

Destination

2025-07-01

Two years later, Meta is making DMs on Threads official

Meta announced just a couple weeks ago that it would finally start testing a dedicated inbox for direct messages on Threads. Now, it's making the feature official and rolling out DMs to everyone. [...]

Match Score: 125.33

Destination

2025-08-28

Meta is experimenting with long-form text on Threads

Meta seems to be working on ways for Threads users to share long-form writing within a single post. Several users have reported seeing a new "attach text" feature on the service, which allow [...]

Match Score: 119.03

Destination

2025-04-24

Threads is moving to threads.com and adding a bunch of new web features

Back when Meta first introduced its Twitter competitor Threads, many noted that the company had failed to secure the threads.com domain and instead launched the website at threads.net. At the time, th [...]

Match Score: 118.45

Destination

2025-08-12

Threads is up to 400 million monthly active users

Meta's X competitor, Threads, is continuing to add users at a brisk clip, with the social network now surpassing 400 million monthly active users. The news, reported by Fast Company, follows Thre [...]

Match Score: 117.84