2025-10-09
Capturing the trillion dollar opportunity with autonomous professional services
Presented by Certinia
Every professional services leader knows the feeling: a pipeline full of promising deals, but a bench that’s already stretched thin.
That’s because growth has always been tied to a finite supply of consultants with finite availability to work on projects. Even with strong market demand, most firms only capture 10-20% of their potential pipeline because they simply can’t staff the work fast enough. Professional Services Automation (PSA) software emerged to help optimize operations, but the core model has remained the same.
Thankfully, that limitation is about to change. The proliferation of AI agents is sparking a new model — Autonomous PSA — blending human expertise with a digital workforce, all managed by a central o [...]
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