Billboard's charts are increasingly weighted towards on-demand streaming, but not enough for YouTube
YouTube announced that it will no longer share data with Billboard for the creation of the Billboard Hot 100 and other charts because the video platform doesn't believe they're calculated fairly. The issue lies, per YouTube, with how Billboard weighs on-demand streams in its rankings: The publication weighs streams from paid music streaming services over ad-supported streams, and YouTube just so happens to run an ad-supported streaming service.Much like getting a book on The New York Times Bestseller list, landing a spot on the Billboard charts doesn't carry quite the same importance that it once did. When the majority of the media people consume is digital and on-demand, sales numbers aren't a guaranteed indicator of success or popularity. That's part of the reaso [...]
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