Perplexity is building a browser in part to collect customer data for targeted ads
AI company Perplexity announced in February that it was building its own browser called Comet. In a recent interview with the TBPN podcast, CEO Aravind Srinivas gave some insight as to why the business appeared to be branching out from its artificial intelligence focus: It's to collect user data and sell them targeted advertisements.<br /> "That’s kind of one of the other reasons we wanted to build a browser, is we want to get data even outside the app to better understand you," he said. “We plan to use all the context to build a better user profile and, maybe you know, through our discover feed we could show some ads there.”<br /> If that all sounds familiar, it could be become Google's Chrome browser has taken a similar approach. In fact, Comet is bu [...]
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Amazon and Perplexity are fighting over the future of AI shopping
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Perplexity has cooked up a new way to pay publishers for their content
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