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Destination
Meta is expanding Threads ads to all users globally

Threads has grown enough for Meta to fully integrate it into its advertising machine. On Wednesday, the company said that, with the platform now hosting 400 million monthly active users, ads are expanding globally to all users. The inevitable move follows a test in 30 countries early last year.Ads on Threads are powered by Meta's AI-powered advertising system. They'll use the "same level of personalization" (i.e., tracking and profiling) as Facebook and Instagram. Image, video and carousel ad formats will all appear natively in Threads feeds.Meta said the ad expansion will begin next week, but the full rollout will take months. "Ads on Threads expansion to all users will be gradual, with ad delivery initially remaining low as we reach global user availability in th [...]

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Destination
Threads users still barely click links

Two years in, Threads is starting to look more and more like the most viable challenger to X. It passed 350 million monthly users earlier this year and Mark Zuckerberg has predicted it could be Meta&# [...]

Match Score: 242.57

Destination
Bluesky and Threads showed us very different visions for a post-X future

There’s no longer any question that Threads and Bluesky have created the most viable alternatives to the platform once known as Twitter. But while the two services may share some of the same goals, [...]

Match Score: 191.34

Destination
Threads is getting a dedicated media tab and photo tagging

Meta’s Threads app is getting some new Instagram-like features. According to Instagram head Adam Mosseri, Threads is adding a dedicated media tab which highlights users’ posts with photos and vide [...]

Match Score: 121.05

Destination
Threads is finally embracing links

If you're active on Threads, you've probably noticed that posts with links don't do very well with the app's recommendation algorithm. This is especially noticeable if you're [...]

Match Score: 118.27

Destination
Meta begins a ‘small test’ of ads on Threads

In its year-and-a-half of existence, one of the things that’s set Threads apart from Meta’s other apps is that the service has been entirely free of the advertising that fills up just about every [...]

Match Score: 109.92

Destination
How an Oregon court became the stage for a $115,000 showdown between Meta and Facebook creators

Some of the most successful creators on Facebook aren't names you'd ever recognize. In fact, many of their pages don't have a face or recognizable persona attached. Instead, they run pa [...]

Match Score: 106.26

Destination
Two years later, Meta is making DMs on Threads official

Meta announced just a couple weeks ago that it would finally start testing a dedicated inbox for direct messages on Threads. Now, it's making the feature official and rolling out DMs to everyone. [...]

Match Score: 104.75

Destination
Threads is moving to threads.com and adding a bunch of new web features

Back when Meta first introduced its Twitter competitor Threads, many noted that the company had failed to secure the threads.com domain and instead launched the website at threads.net. At the time, th [...]

Match Score: 101.02

Destination
Meta is experimenting with long-form text on Threads

Meta seems to be working on ways for Threads users to share long-form writing within a single post. Several users have reported seeing a new "attach text" feature on the service, which allow [...]

Match Score: 100.50