Phi-4 proves that a 'data-first' SFT methodology is the new differentiator

AI engineers often chase performance by scaling up LLM parameters and data, but the trend toward smaller, more efficient, and better-focused models has accelerated. The Phi-4 fine-tuning methodology [...]

AI synthetic audiences are already here and poised to upend the consulting industry

There is a war brewing between AI and consulting. Akin to an armies slow march towards the castle, a new technology is coming to dethrone the expert guessers of Mckinsey, Nielsen, Gartner, Publicis an [...]

Market research is too slow for the AI era, so Brox built 60,000 identical 'digital twins' of real people you can survey instantly, repeatedly

In a world where a viral TikTok video can cause a brand to trend globally in mere hours, the traditional market research cycle — often spanning 12 weeks — is becoming a liability. The lag between [...]

Upwork study shows AI agents excel with human partners but fail independently

Artificial intelligence agents powered by the world's most advanced language models routinely fail to complete even straightforward professional tasks on their own, according to groundbreaking re [...]

Americans can’t spot a deepfake, and that’s a business crisis, not just a consumer problem

Presented by Veriff Americans can’t reliably distinguish real from AI-generated content, and that’s not just a media literacy problem; it’s a direct threat to how businesses verify identity onli [...]

5% GPU utilization: The $401 billion AI infrastructure problem enterprises can't keep ignoring

For the last 24 months, one narrative justified every over-provisioned data center and bloated IT budget: the GPU scramble. Silicon was the new oil, and H100s traded like contraband. Reserve capacity [...]

This new AI technique creates ‘digital twin’ consumers, and it could kill the traditional survey industry

A new research paper quietly published last week outlines a breakthrough method that allows large language models (LLMs) to simulate human consumer behavior with startling accuracy, a development that [...]

Here’s to the stable ones: In praise of Tim Cook

Tim Cook’s tenure as Apple CEO ends September 1 when he takes the role of executive chair. He will be replaced by John Ternus, a 25-year Apple veteran and head of its hardware engineering division. [...]

Self-improving language models are becoming reality with MIT's updated SEAL technique

Researchers at the Massachusetts Institute of Technology (MIT) are gaining renewed attention for developing and open sourcing a technique that allows large language models (LLMs) — like those underp [...]