2025-06-11
Snapchat adds a new subscription tier for Lenses
Snapchat has added a new layer to its paid offerings. The Lens+ subscription combines the existing Snapchat+ monthly plan with more access to "hundreds of Lenses and AR experiences that let you play, create, and share Snaps with friends in whole new ways." The plan will cost $9 a month.
At the start, the subscription will feature Lenses made by the company or by select creators. New augmented reality experiences will be added each week. Creators will be granted the option to build and monetize Lenses for the program in the coming months, although Snapchat hasn't publicly explained how it will select the "select" par [...]
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2025-06-04
Snapchat now has a standalone app for making gen AI augmented reality effects
Snapchat has been experimenting with generative AI-powered augmented reality lenses in its app for the last couple years. Now, the company is allowing users to make their own with a new standalone app [...]
2025-11-05
Snap and Perplexity sign $400 million deal to put AI search directly in Snapchat
Snap and Perplexity AI have struck a $400 million deal that will bring the AI search engine directly to Snapchat sometime in "early 2026," the two companies announced. With the partnership, [...]
2025-09-28
Snapchat introduces a paid storage option for all the Memories hoarders out there
Snap is imposing a new storage limit on Snapchat's Memories feature, which has racked up impressive numbers since its introduction in 2016. According to Snap, users have saved more than one trill [...]
2025-11-10
Snap is bringing back 2D Bitmoji for Snapchat+ subscribers
Snap is offering Snapchat+ subscribers the chance to have 2D Bitmoji avatars once again. In the coming days, they’ll be able to activate a setting called Comic Bitmoji. Snap said this will revive [...]
2025-11-18
Snapchat’s new ‘Topic Chats’ feature makes it easier to comment publicly on things you’re interested in
Snapchat has introduced a new feature called “Topic Chats,” which allows users of the social network to participate in public conversations about popular trends. By its own admission, Snapchat has [...]