2025-03-13
Snapchat launches generative AI video Lenses
Snapchat's future includes generative AI video Lenses, wherein users can watch themselves cuddling with virtual animals on screen. The first three Lenses the app has launched include the Racoon and Fox, which animate the animals into a Snap. Meanwhile, the third one called Spring Flowers will generate a bouquet of flowers and use a zoom-out effect to reveal who's holding it. All three Lenses, as well as future ones Snapchat releases, are powered by a generative video model the company built in-house. Snap says it will be adding more every week to expand users' options.
"We have a long history of being first movers to bring advanced AR, ML and AI tools directly to our community, and we [...]
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