AI is turning B2B outreach into a tragedy of the commons
AI did not make buyers easier to reach. It made everyone cheaper to interrupt. A modern AI sales agent can research a company, identify a plausible buying signal, compose a personalised email, schedule follow-ups, evaluate the response, and hand a qualified opportunity to a human salesperson. Major CRM vendors now market agents that research leads, […]<br /> This story continues at The Next Web [...]
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Study maps developer frustration over "AI slop" as a "tragedy of the commons" in software development
A qualitative study looks at how developers perceive and push back against low-quality AI content, or "slop," in software development. The critics describe a "tragedy of the commons&quo [...]
German Commons shows that big AI datasets don’t have to live in copyright limbo
German Commons is now the largest openly licensed German text dataset, offering a foundation for building legally compliant German language models.<br /> The article German Commons shows that bi [...]
How AI Can Deliver the Consumer-Like Experience B2B Buyers Now Expect
The B2B sales landscape is undergoing a rapid transformation. Economic uncertainty, shifting buyer expectations, and technologies like generative AI are compelling sales leaders to rethink how they op [...]
UK Parliament opts not to hold AI companies accountable over copyright material
Ministers in the UK House of Commons have blocked an amendment to a data bill that would require AI companies to disclose their use of copyrighted materials, according to The Guardian. This transparen [...]
AppDirect buys PartnerStack to complete its ‘everything store’ for B2B software distribution
In short: AppDirect has acquired Toronto-based PartnerStack, the partner relationship management platform with 138,000+ B2B partners and ~50% market share in the PRM category. Terms were not disclosed [...]
Anthropic overtakes OpenAI in B2B adoption for the first time according to Ramp spending data
Anthropic now leads OpenAI in B2B adoption for the first time, with 34.4 percent of US companies on the Ramp AI Index compared to OpenAI's 32.3 percent. Anthropic quadrupled its reach in just one [...]
How B2B brands are earning citations in ChatGPT, Claude, and Google’s AI Overviews
The B2B marketing playbook has a new top metric: whether a brand gets cited when a buyer asks an AI assistant a question. The brands that show up inside ChatGPT, Claude, and Google’s AI Overviews, a [...]