The B2B sales landscape is undergoing a rapid transformation. Economic uncertainty, shifting buyer expectations, and technologies like generative AI are compelling sales leaders to rethink how they operate. This shift is driven by the fact that B2B buyers now expect the same level of personalization, ease, and omnichannel engagement they experience as consumers. As a result, […]<br /> The post How AI Can Deliver the Consumer-Like Experience B2B Buyers Now Expect appeared first on Unite.AI. [...]
Hopper Technology Solutions launched a breakthrough artificial intelligence system Wednesday that can autonomously handle complex travel customer service issues from start to finish, a major advance i [...]
Anthropic now leads OpenAI in B2B adoption for the first time, with 34.4 percent of US companies on the Ramp AI Index compared to OpenAI's 32.3 percent. Anthropic quadrupled its reach in just one [...]
In short: AppDirect has acquired Toronto-based PartnerStack, the partner relationship management platform with 138,000+ B2B partners and ~50% market share in the PRM category. Terms were not disclosed [...]
The B2B marketing playbook has a new top metric: whether a brand gets cited when a buyer asks an AI assistant a question. The brands that show up inside ChatGPT, Claude, and Google’s AI Overviews, a [...]
A new research paper quietly published last week outlines a breakthrough method that allows large language models (LLMs) to simulate human consumer behavior with startling accuracy, a development that [...]
The San Francisco startup emerges from stealth with Mayfield backing and a pitch that treats ad creative as a continuous learning loop, not a quarterly deliverable. Every B2B marketing team knows the [...]