I guess this wasn't an Xbox after all
In 2024, Microsoft caused a lot of head-scratching and general bemusement with the launch of its "This is an Xbox" marketing campaign. Now, though, it appears the quandary over what is and isn't an Xbox has been resolved. Game Developer noticed that the original blog post on Xbox Wire that kicked off the whole affair has been removed. It seems Xbox will be going a new direction with its future promotions. Maybe since the new Project Helix hardware it has in the works is more definite attempt to blur console and PC gaming, "This is an Xbox" might have been truly confusing as a tagline. Maybe with the recent changing of the guard at the company, the top brass decided that it was the right time to start fresh with a less meme-able marketing plan. Whatever the reason, [...]
Rating
Innovation
Pricing
Technology
Usability
We have discovered similar tools to what you are looking for. Check out our suggestions for similar AI tools.
Xbox's AMD partnership sheds light on the future of the division's ecosystem
Microsoft has no plans to get out of the console business anytime soon. The company has been reiterating for a while that it's going to make at least one more generation of Xbox consoles. It' [...]
ROG Xbox Ally handheld gaming devices are real and will be released during the 2025 holiday season
We've been hearing rumors for what feels like an eternity about Microsoft working with ASUS' ROG division on a gaming handheld device, and we got confirmation during the Xbox Games Showcase [...]
Steam Next Fest, a different flavor of The Witcher and other new indie games worth checking out
Welcome to our latest roundup of what's going on in the indie game space. It's Steam Next Fest week, with literally thousands of demos for upcoming games for us to dive into. I'm trying [...]
Everything new at Summer Game Fest 2025: Xbox handheld, Resident Evil Requiem and more
It's early June, which means it's time for a ton of video game events! Rising from the ashes of E3, Geoff Keighley's Summer Game Fest is now the premium gaming event of the year, just i [...]