2025-10-31
Inside Celosphere 2025: Why there’s no ‘enterprise AI’ without process intelligence
Presented by Celonis
AI adoption is accelerating, but results often lag expectations. And enterprise leaders are under pressure to prove measurable ROI from the AI solutions — especially as the use of autonomous agents rises and global tariffs disrupt supply chains.
The issue isn’t the AI itself, says Alex Rinke, co-founder and co-CEO of Celonis, a global leader in process intelligence. “To succeed, enterprise AI needs to understand the context of a business’s processes — and how to improve them,” he explains. Without this business context, AI risks becoming, as Rinke puts it, “just an internal social experiment.”
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