How creators are foregoing brand deals to launch their own product lines

In a panel at VidCon, creators and creator-industry experts shared their best tips for creators who want to successfully launch a business that sells products other than content. [...]

VidCon Hall of Fame awards get emotional as Markiplier, pioneers accept awards

VidCon Hall of Fame inductees Markiplier, Michelle Phan, Philip DeFranco, and Cassey Ho helped define what it meant to be a creator long before the industry had a name. [...]

These are Sidney Razs content essentials after nearly 20 years as a creator

Mashable caught up with Sidney Raskind at VidCon 2026 to talk about his content creation essentials. [...]

The 12 World Cup WAGs to know in 2026

Meet the 12 World Cup WAGs to know in 2026, from Georgina Rodríguez and Ester Expósito to Tini Stoessel and Bruna Biancardi [...]

The tools Anna DeGuzman uses to make her VidCon experience extra magical

Mashable's team spoke with close-up magician Anna DeGuzman at VidCon 2026 about her favorite tools for making her magic tricks shine online. [...]

Ed Norton watched Team USA at the World Cup and everyone made the same joke

Ed Norton was photographed at the World Cup with Brad Pitt, and everyone made the same joke on social media. [...]

The Gooner Music Video Boom Is Here

Porn music videos have circulated on the fringes of the internet for years. Featuring everything from narrative-driven stories to hypnosis, they are proliferating across X as “bate fuel” for goone [...]

What's New on Peacock in July 2026? 'The Five Star Weekend,' 'Married at First Sight' and More

Jennifer Garner leads an all-star cast in Peacock's newest original series. [...]

Hollywood Thrives on ‘Rabid’ Fans. For Publicists, They’re a Nightmare

A scuffle between stan account Club Chalamet and another Heated Rivalry die-hard shines a light on how parasocial fans are a publicist’s greatest asset—and liability. [...]